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Privacy and Cookie Policy

1. Introduction

This Privacy Policy explains how your personal data is collected, used, stored, and protected by Sanda Europe S.L.U. (“MAKSU”, “we”, “us” or “our”), operator of www.shopmaksu.com including our mobile platforms and related digital services (collectively, the “Website”).

We are committed to protecting your privacy and ensuring transparency about how your personal data is processed in accordance with the EU General Data Protection Regulation (GDPR) and any other applicable EU or local data protection laws.

By using our Website or interacting with us in-store or online, you acknowledge that you have read this Privacy Policy.

2. Data Controller

The data controller responsible for your personal information is:

Sanda Europe S.L.U.
Calle de Lagasca, 50
28001 Madrid, Spain

Email: atencionalcliente@shopmaksu.com

Tel: +34 912 88 54 53

3. What Personal Data We Collect

We may collect and process the following categories of personal data when you interact with us online or in store:

  • Identity data (e.g. name, surname, date of birth)

  • Contact data (e.g. email, phone number, billing and delivery address)

  • Account and profile data (e.g. user ID, login information, saved preferences, wishlists)

  • Payment data (e.g. card type and masked card number, payment provider).

    Note: full card details are processed by our payment providers and are not stored by us.

  • Order data and history (e.g. products purchased, order amounts, dates, returns)

  • Shopping behaviour (e.g. viewed products, cart history, wishlists)

  • Customer service data (e.g. recorded calls, emails, messages, complaints or enquiries)

  • Technical and usage data (e.g. IP address, browser type, device identifiers, operating system, cookie identifiers, session data, log files, time and duration of visits)

  • Marketing data (e.g. your marketing preferences, newsletter subscriptions, engagement with campaigns)

We may also use aggregated or anonymised data for analytical and statistical purposes. This data does not identify you directly.

4. How We Collect Your Data

We collect your personal data through a variety of channels, including:

  • Direct interactions – when you register an account, place an order, subscribe to our newsletter, contact customer service, enter a promotion or give us feedback.

  • Automated technologies – when you browse our Website, we may automatically collect technical and usage data through cookies, tracking pixels, analytics tools and similar technologies.

  • Third-party platforms – from advertising and analytics partners (e.g. where you interact with our ads or social media content).

  • Offline interactions – when you visit our physical stores or interact with customer service in person or by phone.

5. Why We Use Your Data

We use your personal data for the following purposes:

  • Order processing and service delivery
    To process and fulfil your orders, manage shipping and returns, and provide customer support.

  • Account creation and management
    To create and maintain your MAKSU account, manage your preferences and access history, and provide personalised services.

  • Payment processing and fraud prevention
    To process payments securely, prevent fraudulent transactions and ensure the security of our Website and services.

  • Customer service and communication
    To respond to your enquiries, handle complaints or requests, and provide important service updates (e.g. order or delivery notifications).

  • Marketing communications (with your consent)
    To send you news, offers, promotions and updates about MAKSU products and services when you have opted in.

  • Personalisation and optimisation
    To personalise your online experience, recommend products, and tailor content and offers based on your interests and behaviour.

  • Analytics and performance
    To analyse Website performance, usage patterns and customer behaviour in order to improve our products, services and user experience.

  • Legal and compliance purposes
    To comply with legal, tax, accounting and regulatory obligations, as well as to exercise or defend legal claims.

6. Legal Basis for Processing

We process your personal data based on one or more of the following legal grounds:

  • Consent – for example, when you subscribe to our newsletter or agree to receive marketing communications. You can withdraw your consent at any time.

  • Performance of a contract – when processing is necessary to fulfil an order or provide a service you have requested.

  • Legal obligation – when we are required to retain or disclose information for tax, accounting, consumer protection or other legal reasons.

  • Legitimate interests – when processing is necessary for our legitimate business interests (such as improving our services, preventing fraud, maintaining security, or personalising offers), provided that your rights and freedoms do not override those interests.

7. Data Sharing and Transfers

We may share your personal data with:

  • Internal departments and service teams – such as customer service, IT, logistics, marketing and finance.

  • Third-party service providers – who assist us with IT infrastructure, Website hosting, payment processing, logistics and delivery, customer service tools, analytics, marketing and advertising.

  • Affiliates and group companies – for internal administrative, analytical or management purposes.

  • Marketing and advertising platforms – such as Google Ads, Meta (Facebook/Instagram) and other digital advertising networks, to deliver and measure personalised advertising where permitted.

  • Regulatory, governmental or law enforcement authorities – where required by law, court order or regulation.

Some recipients may be located outside the European Economic Area (EEA). In such cases, we ensure that appropriate safeguards are in place, such as:

  • Standard Contractual Clauses approved by the European Commission, or

  • Other mechanisms recognised by the GDPR as providing an adequate level of protection.

8. Cookies and Tracking Technologies

Our Website uses cookies and similar technologies to improve your browsing experience and to understand how you use our services. These may include:

  • Essential cookies – necessary for the basic functioning of the Website (e.g. shopping cart, security, login).

  • Performance and analytics cookies – to measure traffic, usage patterns and help us improve the Website.

  • Functional cookies – to remember your preferences (e.g. language, region, saved items).

  • Marketing/advertising cookies – to deliver relevant ads and track the effectiveness of campaigns.

You can manage or disable cookies through your browser settings and, where applicable, via our cookie banner or preferences centre. For more information, please refer to our dedicated Cookie Policy on the Website.

9. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, including:

  • the duration of your customer relationship with us,

  • the time needed to process orders, returns and customer service matters, and

  • any period required by law for tax, accounting or other regulatory obligations.

After the relevant retention period has expired, your personal data will be securely deleted or anonymised, so that it can no longer be linked to you.

10. Your Rights Under the GDPR

Under the GDPR, you have the following rights in relation to your personal data:

  • Right of access – to obtain confirmation of whether we process your personal data and receive a copy of it.

  • Right to rectification – to request correction of inaccurate or incomplete data.

  • Right to erasure (“right to be forgotten”) – to request deletion of your data in certain circumstances.

  • Right to restrict processing – to request that we limit the processing of your data in certain cases.

  • Right to object – to object to processing based on legitimate interests, and to object at any time to processing for direct marketing purposes.

  • Right to data portability – to receive your data in a structured, commonly used, machine-readable format and transmit it to another controller where technically feasible.

  • Right to withdraw consent – where processing is based on your consent, you may withdraw it at any time, without affecting the lawfulness of processing carried out before withdrawal.

  • Right to lodge a complaint – with your local data protection authority if you believe your rights have been infringed.

To exercise any of these rights, please contact us at info@shopmaksu.com.

11. Data Security

We implement appropriate technical and organisational security measures to protect your personal data against accidental or unlawful destruction, loss, alteration, unauthorised disclosure, or access.

Access to your personal data is limited to those employees, contractors and service providers who need to know it for business purposes and are subject to confidentiality obligations.

12. Communications and Marketing

If you opt in to receive marketing communications, we may contact you by email, SMS or other electronic channels with news, offers and information about MAKSU products and services.

You can unsubscribe at any time by:

Unsubscribing from marketing will not affect service communications (e.g. order confirmations, delivery updates).

13. External Links

Our Website may contain links to third-party websites, plug-ins or applications. These websites operate independently from us and have their own privacy policies.

We are not responsible for the content, security or privacy practices of such third-party sites. We recommend that you read their privacy policies before providing any personal data to them.

14. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our processing activities, legal requirements or business practices.

The updated version will be published on this page with a revised effective date. We encourage you to review this Policy periodically.

15. Contact Us

For any questions, concerns, or requests related to this Privacy Policy or your personal data, please contact:

Sanda Europe S.L.U.
Calle de Lagasca, 50
28001 Madrid, Spain

Email: atencionalcliente@shopmaksu.com

Tel: +34 912 88 54 53
Website: www.shopmaksu.com