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Privacy and Cookie Policy

Updated: November 2024

1. Introduction

Welcome to the Privacy & Cookie Policy (the “Policy”) of UK SANDA LTD (“us”, “we”, “our”), trading as MAKSU.

This Policy, together with our Terms and Conditions and any other documents referred to in it, sets out the basis on which any personal data we collect from you or that you provide to us will be processed by us, as well as your rights under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
By visiting our physical stores, shopmaksu.com or any affiliated web-based application (collectively, the “Website”), you accept and consent to the practices described in this Policy.

MAKSU respects your privacy and is committed to protecting your personal data. This Policy explains how we govern the protection, storage, processing, usage and destruction of your personal data, and describes your privacy rights and how the law protects you.

Please also use the Glossary to understand the meaning of some of the terms used in this Policy.

2. Important Information and Who We Are

Purpose of this Policy

This Policy gives you information on how MAKSU collects and processes your personal data. It supplements any other privacy notices we may provide and is not intended to override them.

Our Website is not intended for children, and we do not knowingly collect data relating to children.

Controller

UK SANDA LTD is the controller and responsible for your personal data.

Contact Details

Full legal name: UK SANDA LTD
Email: london@shopmaksu.com
Postal address: 23 Bruton St, London, W1J 6QG, United Kingdom

You may complain at any time to the Information Commissioner’s Office (ICO) (www.ico.org.uk). We would appreciate the chance to deal with your concerns first, so please contact us initially.

Your Duty to Inform Us of Changes

Please keep us informed if your personal data changes during your relationship with us.

Third-Party Links

Our Website may include links to third-party websites, plug-ins or applications. We are not responsible for those sites or their privacy statements; please read their policies before providing data.

3. The Data We Collect

Personal data means any information about an individual from which that person can be identified. It does not include anonymous data.

We may collect the following categories of personal data:

  • Identity Data – name, title, date of birth, gender

  • Contact Data – billing address, shipping address, email, telephone number

  • Demographic Data – postcode, preferences, interests

  • Financial Data – payment-card details

  • Transaction Data – payments to/from you, products purchased

  • Technical Data – IP address, login data, browser type, version, time zone, operating system, device information

  • Profile Data – username, password, order history, preferences, feedback

  • Usage Data – site interactions, page response times, navigation paths, clickstream

  • Marketing and Communications Data – marketing preferences and communication choices

We also use Aggregated Data (statistical or demographic data) that does not identify you.

We do not collect any special-category personal data (e.g. health, race, political opinions) or criminal-offence data.

If you fail to provide required personal data, we may not be able to perform the contract we have or are trying to enter into with you.

4. How Your Personal Data Is Collected

We collect data through:

  • Direct interactions – when you fill forms, contact us, create an account, subscribe, order, enter promotions, or give feedback.

  • Automated technologies – cookies and similar tools gather Technical Data about your equipment, browsing actions and patterns. See Section 11 (Cookies).

  • Third parties – analytics providers such as Google, and service providers such as Shopify or payment/shipping partners.

If you share others’ personal data with us, you must inform them and obtain their consent where required.

5. How We Use Your Personal Data

We use your personal data only when lawful to do so, including:

  • To perform a contract with you or manage our relationship

  • To meet legal or regulatory obligations

  • For our legitimate business interests where your rights do not override them

  • With your consent for specific marketing purposes

We may use your data to improve customer experience, fulfil purchases, manage memberships, process payments, send updates and market products of potential interest.

Marketing

We may send you marketing communications if you have requested information, made a purchase, or entered a promotion, and have not opted out.
You may opt out of marketing at any time by contacting us or using the unsubscribe link in our emails. Opting out does not affect transactional communications.

Change of Purpose

We will use your personal data only for the purposes collected unless we reasonably consider another compatible purpose. For unrelated uses, we will notify you and explain the legal basis.

6. Disclosures of Your Personal Data

We may share your data with:

  • External third parties (see Glossary)

  • Business partners, service providers and group companies, some outside the UK

  • Third parties involved in business transfers, mergers or acquisitions

All such parties are required to respect the security of your personal data and process it lawfully.

7. International Transfers

Your data may be transferred outside the UK. We ensure appropriate safeguards, including:

  • Transfers only to countries deemed to provide adequate protection under UK law

  • Use of Standard Contractual Clauses or the UK International Data Transfer Agreement

  • Participation by US service providers in an approved data-transfer framework providing equivalent protection

Contact us for details of specific transfer mechanisms.

8. Data Security

We use technical and organisational measures to protect your personal data from loss, misuse, unauthorised access, disclosure or alteration.
Only employees and service providers who need the data for legitimate business reasons may access it, under confidentiality obligations.

Payment information is encrypted and handled via Shopify; card details are processed directly by banks or card organisations and are never stored by us.

While we strive to protect your data, transmission via the Internet is at your own risk. Once received, we use strict procedures and security features to prevent unauthorised access.

9. Data Retention

We retain personal data only as long as necessary to fulfil the purposes collected, including legal and accounting requirements.
Data may be deleted or anonymised according to our retention and destruction policies.

You may request deletion of your data (see Section 10).

10. Your Legal Rights

You have rights under data-protection law to:

  • Request access – obtain a copy of your personal data

  • Request correction – rectify inaccurate or incomplete data

  • Request erasure – delete personal data when no longer necessary

  • Object to processing – especially for marketing or where we rely on legitimate interests

  • Request restriction – suspend processing in certain circumstances

  • Request transfer – receive your data in a machine-readable format

  • Withdraw consent – where processing is based on consent

To exercise these rights, contact us using the details below.

No fee is required unless a request is excessive or repetitive. We may need identification to verify your request and will respond within one month (or notify you if more time is needed).

11. Cookies

MAKSU is required to inform you when we use tracking features called “cookies” on our Website. Cookies help us improve our Website by analysing usage patterns and tailoring the experience to your preferences.

Users can accept or decline cookies. Non-essential cookies (such as performance and targeting cookies) are only used where you have given consent through our cookie banner or settings. Declining cookies may limit functionality.

MAKSU uses both first- and third-party cookies in these categories:

  • Essential cookies – enable core site functionality such as navigation and checkout

  • Performance cookies – collect anonymous data on usage and help us improve the Website

  • Functionality cookies – remember preferences to enhance usability

  • Targeting cookies – track browsing behaviour to deliver relevant marketing

Temporary cookies last for a single session; permanent cookies remain until deleted.

All cookies are used in accordance with current UK cookie law.

12. Communications

In compliance with applicable laws, we may contact you to advertise, promote, or provide information about products, services, memberships, events, and transactions via channels such as SMS, email, push notifications, phone or mail.
You may opt out of such communications at any time.

Glossary

Legitimate interest – our business interest in running our operations to give you the best and most secure experience.
Performance of contract – processing necessary to fulfil a contract with you.
Comply with a legal obligation – processing required by law.

Third Parties

  • Service providers acting as processors inside and outside the UK (IT, ecommerce, shipping, marketing).

  • Professional advisers (lawyers, bankers, auditors, insurers).

  • HM Revenue & Customs, regulators and authorities requiring processing reports.

  • Advertisers and networks using Aggregated Data for relevant adverts.

  • Analytics and search-engine providers assisting site optimisation.

Contact Us

For more information about our privacy practices, or to make a request or complaint:

UK SANDA LTD c/o MAKSU
Data Protection Officer
23 Bruton St
London W1J 6QG United Kingdom
Email: london@shopmaksu.com