1. Introduction

Dear Website Visitor, Customer, or Member:

This Privacy Policy explains how your personal data is collected, used, stored, and protected by Sanda Europe SLU ("MAKSU"), operator of www.shopmaksu.com including our mobile platforms. We are committed to protecting your privacy and ensuring transparency about how your personal data is processed in accordance with the EU General Data Protection Regulation (GDPR) and relevant local data protection laws.

2. Data Controller

The data controller responsible for your personal information is:

Sanda Europe SLU
Calle de Lagasca, 50, 28001 Madrid, Spain
Email: info@shopmaksu.com
Tel: +34 912 88 54 53

3. What Personal Data We Collect

We may collect the following types of data when you interact with us online or in-store:

• Identity data (e.g. name, surname, date of birth)

• Contact data (e.g. email, phone, delivery address)

• Account and profile data (e.g. user ID, login info, preferences)

• Payment data (e.g. card type and masked card number; payment provider; no card details are stored by us)

• Order data and history

• Shopping behaviour and wishlists

• Customer service interactions (recorded calls, messages, complaints)

• Technical and usage data (cookies, IP address, device/browser info)

• Marketing preferences and engagement history

4. How We Collect Your Data

We collect your personal data through:

• Direct interactions (e.g. registration, placing orders, contacting us)

• Automated technologies (e.g. cookies, analytics, beacons)

• Third-party platforms (e.g. advertising platforms, analytics providers)

• Offline interactions (e.g. store visits, customer service)

5. Why We Use Your Data

We use your data for the following purposes:

• To fulfil orders and provide customer service

• To manage your MAKSU account and preferences

• For payment processing and fraud prevention

• For marketing communications (if you opt in)

• To personalise your online experience

• To analyse performance and usage of our Website and services

• To comply with legal, tax, and regulatory obligations

6. Legal Basis for Processing

We process your data based on one or more of the following legal grounds:

• Your consent (e.g. for marketing)

• Performance of a contract (e.g. order fulfilment)

• Legal obligation (e.g. tax records, consumer rights)

• Legitimate interests (e.g. improving services, fraud prevention)

7. Data Sharing and Transfers

We may share your personal data with:

• Our internal departments and service teams

• Third-party service providers (e.g. IT, logistics, analytics, payment processors)

• Affiliates and group companies, for internal management purposes

• Marketing platforms (e.g. Google Ads, Meta)

• Regulatory and law enforcement authorities where legally required

Some recipients may be located outside the EEA. In such cases, we ensure appropriate safeguards, such as standard contractual clauses.

8. Cookies and Tracking Technologies

Our Website uses various cookies:

• Essential cookies

• Performance and analytics cookies

• Functional cookies

• Marketing/advertising cookies

Cookies enhance functionality and enable us to improve your experience. You can manage cookie preferences in your browser settings. Learn more in our Cookie Policy.

9. Data Retention

We retain your data for as long as necessary to fulfil the purpose for which it was collected, or to comply with legal obligations. After that, your data will be securely deleted or anonymised.

10. Your Rights Under the GDPR

You have the following rights:

• Right to access your personal data

• Right to rectification of inaccurate data

• Right to erasure (‘right to be forgotten’)

• Right to restrict or object to processing

• Right to data portability

• Right to withdraw consent at any time (where processing is based on consent)

• Right to lodge a complaint with your local data protection authority

To exercise your rights, please contact us at info@shopmaksu.com.

11. Data Security

We implement appropriate technical and organisational security measures to protect your personal data against accidental or unlawful destruction, loss, alteration, unauthorised disclosure, or access.

12. Communications and Marketing

If you opt in, we may send you promotional communications by email, SMS, or other channels. You can unsubscribe at any time by clicking the unsubscribe link in the email or by contacting us.

13. External Links

Our Website may include links to third-party websites. These sites have their own privacy policies, and we do not accept any responsibility or liability for their content or data practices.

14. Changes to This Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised effective date.

15. Contact Us

For any questions, concerns, or requests related to this Privacy Policy or your personal data, please contact:

Sanda Europe SLU
Calle de Lagasca, 50, 28001 Madrid, Spain
Email: info@shopmaksu.com
Tel: +34 912 88 54 53
Website: www.shopmaksu.com